A large chunk of a Digital Agencies job that provides branding services is to help their client realize the intangible value of well-designed logo. Often in small business ventures or startups, we find that money plays the sole factor in the decision making process. It’s understandable that the business owners might hesitate to splurge big on what, to some is merely a fancy little picture with the company name besides or on it. But in reality, a logo is so much more than that. As a matter of fact, it can be depicted as the face of a company. A truly great logo should be unique, innovative and easily identifiable.
It’s an absolute essential must-have and valuable asset that any business should wisely invest in as soon as they can.
Here are five reasons why having a logo is essential for your business.
1. First Impressions
When potential business comes your way, first impressions do count. Don’t let anyone else tell you otherwise. With the vast number of companies out there providing identical services, consumers view numerous logos everyday. It’s therefore necessary for your logo to have meaning and convey a message. Your logo will only be viewed for a second, it must in that limited time frame, incorporate all of the elements of your brand’s image and strike a cord with those who view it. A good logo design service providing agency, would help design a well crafted logo that will command a second look.
2. Distinctive Image and Representation
In a vast sea of competition, everybody is trying to splash the waters, hoping to create the next big wave. So make sure that you stand out, be bold and show potential customers that you’re better than your competition. Ideally your company’s logo should be able to visually speak to people in ways that words cannot. It should stand for you when you’re not around, and help represent you and your business. Your logo is yours and only yours. Nobody else can use it. It is an official seal of ownership, cementing the mark your company.
3. Fosters Brand Loyalty
Consumers are loyal so as long as you continue to dazzle them, they will keep coming back for some more. In this digital world where are spoiled with and abundance of choices and services, brand loyalty is where you need the edge. When given a choice between your company and an almost identical one, you want your customers and clients to come back to you. A great graphic design logo will help do just that by giving your customers something visual to connect with and hold onto.
4. Recognition
People react faster to images than text according to studies. The brain processes shapes and colours faster, sending signals to the brain that immediately evoke any associated feelings, thoughts, memories and emotions. The simpler the shapes and colours, the quicker this happens. Brand recognition is when existing and potential customers see a logo and instantly think of you and you alone.
5. Convey Emotions That People Connect With.
We’ll have you know that it was no accident that McDonald’s decided to make their golden arches golden. It wasn’t because they just love the colour. They did it because yellow is a colour that known to make people feel or think happy. The colour that you choose when creating your business logo will be almost as important as the logo design itself. The colour will convey a certain emotion and will ideally make your customers feel something when they see it. If you look at any iconic business logo, it utilizes colour as a device to convey emotion to the customers.
We are a one of the best creative Design Agencies in Mumbai that provide graphic logo design services. If your business doesn’t yet have a logo, or has one that needs to some revamping to be done, do give us a buzz. As we’ve learned from the above, that a logo isn’t something that your business just pays for, it’s an asset that you invest in. It offers an exceptional return over time if done correctly and by a professional designer.
