Ranking higher in search engine is the focus of every website owner. It might be a new site or an SEO beginner seeking to rank higher – from the unknown number stage to the number one spot. I am going to share the best ways to rank higher on Google.
How to rank high on Google
The entire concept is to give just the basics of SEO to those who may not know about SEO. If you are looking to rank higher, it is the unique way.
Search for reasonable keywords
The first aspect is that you have to know what you want to rank. Mostly, customers search in the search box with keywords. Therefore, you must do keyword research tools to identify the best. Here are the few factors involved in finding the best keywords to get a high ranking on Google:
- Search Volume: In a month, a term is searched on search engine.
- Competition: find out what is the difficulty to rank high.
- Domain Authority: Domain authority plays a vital role in your ranking for keywords. Your website has been for a while and has quality content, it will be easy.
- Find the Keyword Intent: In general, you come to find four major types of keywords intent: Basic Informational, Commercial Type, Transactional Type, Navigational Type.
The first is that you need to understand informational intent keywords. Even in the informational intent keywords, you try to identify what kind of information the person is looking for when they search on search engines.
Write long-form content
Writing long-form content with proper keywords can help. For example, a blog post is the best way to insert keywords. When users search keywords on search engines, it is easy to get results. It is not only for blog posts but also for landing pages.
On-page SEO
- Importance of Keyword Placement: Your targeted keywords should be in the right position with meta title, meta description, minimum of two H2s in images file names, image alt text, and URL.
- Internal Linking: Adding links to the pages on your website.
- External Linking: You need to link on your pages that are relevant.
- Optimizing Meta Description: The Meta description should be maximum of 165 characters.
- Keywords with long-tail questions: Questions with long-tail keywords on perfect volume and competition can help get keywords on search engines easily.
Information should be swimmable
Google always focuses on giving answers rather than providing a list of pages. When users search on Google, they will get the results. Therefore, your content should be high-quality and skimmable. This way, Google can extract snippets from your content to show the results.
Heading tags are crucial
Thus, creating headings with long text size and weight is needed. You must make sure that it is wrapped up with h2 and h3 tags.Therefore, you should know which one you choose when preparing reports.
Make Explicit Statements
The use of explicit statements can make readers comfortable and easy to understand. While writing clear answers for the users, you need to insert the keywords so that getting a high ranking is easy. Using questionable sentences with apt keywords is an additional benefit.
Include meaningful Visuals
Images are necessary, and they help get high rank. If engaging content is the primary aspect, readers feel comfortable. Second, images will also help get a good ranking. Including quality images with optimization can be an additional benefit for your website to rank high.
Get Backlinks
When you create quality content and promote it on social media networking sites, you will get backlinks, but you should be proactive in getting backlinks for particular pages. How do you get backlinks?
Search Console will help you what kind of questions lead people to get you in search results and direct users to click. Adding additional headlines and keywords is necessary to focus on their pages.
SERP Analysis
It is a specific strategy where you should need an SEO tool. If you want to see your web pages rank high, it is necessary to do a SERP analysis.
Schema Markup
Schema markup might not be a ranking factor; it will help increase your visibility in search engines and make it more clickable. It will recommend Google the different kinds of content on your pages. Be it types of articles, FAQs, or events, schema markup can help you get a high rank.
Use Google’s Rich Results tester tool to see what kind of content for your page is eligible for Schema markup.
