Google is all about the user experience (UX). When a website is built, if you put so much money, labor, time, and effort to curate and create content for your website and design it beautifully. Then, it is very much crucial that you have a well-thought plan for your SEO and rankings.
Google has estimated an average of 2.5 seconds to be the minimum duration of any user’s patience. So, if your website speed is not increased then that means your website will face an increased bouncing rate.
Speed is considered to be a crucial element considering search engine optimization (SEO) and conversion rates.
If your website has a slow loading problem, still it is not very challenging to solve that. The challenging part is to determine where exactly the obstacle is.
The problem could be in anything like heavy elements, high-resolution images, poor coding, etc. You need to recognize the problem and solve them as quickly as possible.
To recognize your website’s score, you can put your URL on Google’s PageSpeed Insights and if you find your score 100%, then you are safe and your website speed is clearly fast.
Basically,
Faster Site Loads = Lower Bouncing Rates;
Slower Site Loads = Higher Bouncing Rates
So to rank higher on Google’s search engine, you need to consider website speed as a critical subject.
If your website loads fast, then you can have the advantage to rank in the first 10 on google search engine. And we all know that the first 10 websites get the highest clicks.
All the websites that rank in the first ten search results have the highest loading speed. And this is a researched study that because of the highest loading speed, website rank in the first ten on google search engine.
According to research, the probability of bouncing rates in the first 3 seconds is 32%; if it’s 5-6 seconds then the bouncing rate goes around 90-106%, and if it’s 8-10 seconds, then your bouncing rate is above 120 percent.
According to Google, 2.5 seconds is the estimated timeline that you get to convince the user for surfing or staying on your site.
But, if you can get your website to load in just 2 seconds, you will instantly double your traffic and hence your revenue!
The normal causes of long website speeds are high-resolution images and poor coding.
Google according to their research has definitely proven that we have much more than we think to improve on our website.
Google researched that there are images on websites that hold 16MB each.
And that’s the reason why there is so much more room to improve for us considering website speeds and search engine optimization (SEO).
To solve this, the first step to consider while constructing your plan should be to strategize and create accurate content. It doesn’t matter if it is less, the less the more effective!
In conclusion, website speed will always play an important role and therefore, always prioritize and construct a well-thought plan.
