Artificial Intelligence has become an indispensable part of our modern lifestyle, transforming how we work with technology and improving industrial output. AI has encompassed many trending technologies focusing on replicating human-like cognitive functioning methods – learning, reasoning, problem-solving and decision-making.
AI tools have been crucial in enabling developers to develop sophisticated applications. Google has also designed a powerful AI tool related to search results, called a search generative AI tool for a better user experience, which has yet to be officially released. Let’s explore its features and benefits.
What is SGE?
Google’s Search Generative Experience is an advanced way of searching results. It’s a newly discovered artificial intelligence tool that offers users quick results – instead of checking on individual web pages.
For example, you might be looking for the “what are the best snacks to eat on a rainy day in the evening”. Previously, Google showed a list of websites with different foods based on location. Now, Google can display multiple food item suggestions at the top of the results page.
Why Google’s SGE?
It is known for providing a more interactive experience for users than sticking to traditional search. It suggests related queries and provides logical information for users.
When was it announced, and what is the status?
Google announced SGE on May 10th, 2023, as part of its Search Labs initiative. This feature helps users find their queries more easily for a limited time.
Currently, SGE is in its testing phase and is expected to arrive in 2024. The official team of Google believes that SGE can change the entire search landscape.
How to Turn on Google SGE
- Open your Google account
- Go to a new tab
- Click on the “Labs” icon which is shown on the right of the page. If you don’t find this Labs icon, it indicates that it is not available in your location.
How does Google’s SGE work?
Let’s say – if you want to find a toy shop that opens by 10 am in your location.
Commonly, you would use phrases like “toy shop in Silicon Valley.” – Then, there will be a local SERP feature listing some toy shops in your location. You will find the business hours of each one.
On the other hand, SGE is different and can skip all the scrap. When you ask “Which toy shop in Silicon Valley is open after 9 am?” The search generative tool can show you multiple shops that are available in Silicon Valley.
Benefits of Google’s Generative AI Search
Google SGE gives an easy-to-understand description of the topics that users search for, so they can quickly get concise information.
If you ask Google, “What are The Best Types of Window Blinds?” It will provide you with a quick overview of the query.
SGE is an advanced tool that can streamline and gather information for your searches through multiple websites.
Does it affect your website?
According to SEO experts, Google’s Search Generative Experience (SGE) can impact the healthcare, e-commerce, B2B, Insurance, and education sectors.
Geographic Limitations
Currently, Google SGE is available in 120 countries and seven languages. It plans to expand to a few more countries.
Disadvantages
As Google SGE is still beginning, language models should go a long way. This means you can understand the chance of producing incorrect information.
This is why Google SGE shows the disclaimer that it is an experimental tool, and its information quality might vary.
It is crucial for Your Money or Your Life (YMYL) topics.
YMYL topics might include anything that affects a person’s personal life, such as health, finance, and safety. Google is likely to avoid giving inaccurate information because of safety concerns.
Suppose you search for health-related information like “How do you prevent skin allergies?”
Google SGE shows an additional disclaimer mentioning that your search result “won’t constitute medical advice” and suggests users consult their medical adviser.
Visibility is not up to the mark for Paid Search
Paid advertising is the central concept of generating revenue for companies. So, Google has to tread carefully to ensure that SGE will stay within it.
Google has initiated experimenting with generative AI advertising with the search results.
The difference between SGE and other AI-Powered Tools
Google SGE vs. ChatGPT
OpenAI released its AI-powered ChatGPT chatbot in November 2022 and got 100 million users within two months.
When you compare OpenAI with Google, ChatGPT is designed to produce the best outcome as it is trained like a human to deliver the best answer to user queries.
Google SGE vs. Bing
Microsoft incorporated an AI-powered chatbot that uses ChatGPT into its Bing search engine in February 2023. It is designed to provide customized responses to user queries.
Suppose you ask Bing’s AI about kids’ toys; it gives a detailed list and includes a few sites related to your search in the footnotes.
Similarly, Google SGE and Bing will suggest follow-up questions.
Bing’s significant advantage over SGE is its AI-powered search, which already exists.
What Does Generative AI Search Mean for SEO?
Generative AI might be impacting organic traffic, but it has the potential to generate leads that are more likely to convert into sales.
First, let’s look at how generative AI can damage organic traffic. When users get the information they seek from an AI-powered content summary, there is no chance of clicking through to websites, including your site.
Take this query as an example – What is Mid-Cap in Share Market?
When SGE provides detailed information, users cannot click on websites that give Mid-Cap information in the Share Market. So, the value of ranking highly for user queries can decrease.
Let’s review how SGE could drive higher-quality leads to your website:
In its official announcement, Google stated that SGE is a jumping-off point to display the website content.
You can see a slight traffic fall for the basic information, but many queries need detailed and in-depth research.
Moreover, Google provides generative content with traditional search results – without replacing them. So, definitive results can be seen underneath the AI-generated response.
Therefore, if you want to opt for SGE, you will see the AI-generated results while users go for traditional methods; they get information as they are used to getting.
How to Optimize for Generative AI
Here are a few steps to optimize websites for Google searches:
Optimizing Long-Tail Keywords
Initially, SGE suggests users use detailed queries rather than short phrases. Therefore, it is necessary for SEO professionals to optimize long-tail keywords.
For example, users should try a “baking course”
SEO professional companies should practice using the Keyword Magic Tool to find long-tail keywords.
Create High Quality Content That Will Align with Search Intent
SGE is much like traditional search, but users can get information faster and easier in a detailed manner.
The best way to create quality content is to give first-hand information based on expert opinions. It should be accurate and understandable – without jargon. In addition, it has to be from a user’s point of view.
Commonly four types of search intent we see:
- Specific information intent: Users look to navigate detailed information
- Learning intent: Users want to learn what is new for them
- Purchase intent: Users want to buy something
- Action intent: Users want to complete the work – it can be banking transaction shopping, etc.
There are several tools to find the intent of keywords to target.
Look at the Intent column to see the intent for related keywords:
After choosing the right keywords and identifying the intent, you need to check the search engine results page (SERP) and work on the following:
- What is the best way to get top results?
- You need to find how in-depth the top positions are
- Try to think of creating even better content
For example, you can provide the possible data for informational keywords so that your SERP market competitors will be ahead of them.
Why?
We can understand that Google’s AI summary will be linked to the content that can help the right job align with the intent to draw the results.
Therefore, it is an excellent approach to see how your diligence impacts ranking using the best position-tracking tool.
Position Tracking Tool
The report shows you the information regarding your overall performance and top keyword rankings.
Focus On Natural Language
SGE can understand the common language, so you must think like your visitors.
It is the right approach for voice search.
Therefore, you need to avoid using formal language like “we offer site assessment services” on your homepage and use words like “we provide site investigation to businesses.”
Prioritize Structured Data
It is also known as schema markup, a coding standard implemented to help search engines understand and canonize online content.
Applying structured data can help your content adapt to search engines. When you follow these methods, your content can be relevant in searches and improve your SEO performance.
Be Ready for the Future of Google SGE
Suppose you are into online business and want to improve your sales. In that case, you must be watchable on every update because SGE can impact your website. Therefore, following these steps can help you compete with your competitors.
