More than 25% of brick-and-mortar stores started online after people got affected by the pandemic, and expected that 95% of all purchases will be online by 2040.
To be a successful eCommerce entrepreneur, you should rope in creme de la creme trends and technologies that yield unsurpassed results for your business. Look at eCommerce websites and emerging trends to align with a current online business.
2023 eCommerce website trends
Being the class apart in eCommerce is to focus on increasing online sales. Therefore, you must consider a few eCommerce website strategies and tactics that will work in 2023. Adapting emerging technologies and following result-oriented marketing strategies are essential for entrepreneurs. Since internet accessibility allows people to get the required information and purchase things, you cannot avoid it. Try out finding a professional eCommerce website design agency to achieve your business goals.
Buy Now Pay Later
Business reports say that the ‘Buy Now Pay Later concept reached people and increased sales in 2022. You may have observed on YouTube names like Klarna and Square rigorously promoting BNPL. More than all youngsters got attracted to Buy Now Pay Later seemingly.
Conversion Rate Optimization
Conversion rate optimization is the method of increasing more conversion rate for a website or mobile app. CRO involves implementing ideas for elements on your website or app that see growth and validating those hypotheses with A/B testing and multivariate testing.
Why is conversion rate optimization important?
CRO is important because it will help you lower consumer acquisition costs by gaining more value from customers. With the help of optimization, you can expect revenue and gain more customers for your business.
For instance, when a landing page has a conversion rate of 5 percent and gets 1000 visitors for a month, the page generates 100 conversions per month. If the conversion rate goes up to 15 percent by optimizing various elements on the page, the number of conversions generated improves by 50 percent to 300 per month.
There is a bright chance for improvement. When it comes to increasing conversions, top lead companies are constantly iterating and updating their websites and apps with the help of eCommerce SEO to deliver impressive experiences for their customers and increase conversions.
Serverless Architecture
Since the eCommerce business is growing, website owners want to find more ways to cope with spikes in demand. With the help of serverless architecture, the cloud provider creates resources, so you can scale up without provisions or manage any servers.
Many companies have this technology, and naturally, eCommerce business owners evinced interest in a serverless architecture. Traders have multiple benefits with this serverless architecture as it can control the cost and easy debugging from the developer’s end.
Headless CMS
It is one of the crucial aspects of eCommerce as it eliminates page templates and other cumbersome components that cause websites to slow down. Users visit websites with high expectations to show results quickly. Thus, the headless method enables the platform to perform well and deliver results.
Conversational Commerce
Artificial Intelligence is an emerging technology that almost all industries have adopted for business enhancement, and E-commerce is no exception. In the form of chatbots that help increase engagement with users in eCommerce, offer personalized experiences, and provide faster support. By integrating chatbots into your websites, you can answer users’ queries and suggest products or services faster. According to reports, more than 50 percent of millennials purchased goods related to food and clothes via conversational mode.
Online Marketing Trends 2023
Now and then, we see new marketing strategies, and here, we like to give you some of the best and a mix of emerging trends to understand.
Shoppable Live Streams for Ecommerce
Brands might be small or large, and entrepreneurs look for engaging ways to connect with customers, Livestreams shopping is the current massive trend in eCommerce.
Livestream is one of the unique ways that can engage consumers, interact, entertain, and instant purchase into one trending shopping experience.
Top online business players implement tactics like researching their audience, building a community, and introducing their products on Livestream.
Click and Collect
One way or another, entrepreneurs want to burgeon sales. BOPOS is the new marketing trend for customers. It is also known as click and collect. After the pandemic, this trend has shown results for business owners, and it will continue to give the best option for shoppers.
Virtual Payment Methods
In recent years, cryptocurrency has seen a rise, and people expect this will continue after overcoming some stumbling blocks. Be it Bitcoin or Ethereum needs recognition for wide-scale usage for purchasing online. However, it is one of the best methods for faster payments.
Mobile payments are another way that could see enormous growth. Sources say that Global iPhone users that install Apple Pay increased by more than 65 million in 2020. On the other hand, Android users also increased using online payment modes. It is a good sign for businesses.
Virtual Reality
Virtual Reality is expected to have an impact on the eCommerce world. Business analysts predict that the AR market will grow up to $198 billion in 2025. Virtual Reality can create an interactive and engaging experience for consumers. Customers can experience before going to shop what products look like. It is a unique marketing trend to tap into.
Omnichannel Experience
The more technology advances, the more they are integrated into our day-to-day lives. Activities we do online and in real life started to perplex us completely. As people keep changing their behaviors, marketing trends have completely changed. People are accustomed to using different devices for daily activities, including shopping.
An omnichannel customer experience is a blend of touch points over different channels that seamlessly connect and make them pick up where they left off on one channel and continue to experience on another device.
Current customers say that using more than one channel for shopping is helpful. Naturally, we keep shifting from one device to another several times a day. So, it is a perfect option for customers to experience omnichannel.
Align with these emerging marketing trends
Investing a lot of money into the business is not to sit idle. One has to strive, pursue dreams, expand one’s business, and multiply sales. To achieve your goals, you must adapt these marketing trends to reach prospective customers and achieve your business goals. If you don’t follow the aforementioned steps, it is difficult to stand out from the top lead marketing players.
