Home » Java Paper

How Olio helped Java Paper

increase ROI by 12X

2.4K

Backlinks and
Counting

6X

Increase in Number of Enquiries

124%

Increase in Organic Traffic

1.42 min

Increase in Avg. Session Duration

Client Background

Java Paper Group is a specialty supplier of high quality paper and paperboard solutions to targeted market segments. Establish in 1980, Java Paper Group is a multi-national, FSC Certified company that represents mills like ITC, Iggesund Paperboard, Koehler Paper Group and many more.

Industry Overview

High-quality brands often seek premium-quality packaging materials to differentiate them from their competitors. Therefore, B2B companies that offer innovative paperboard solutions, such as custom designs, unique finishes, and special features, are more likely to attract the attention of these brands.

The Ask

The client wanted their website to be easily accessible discoverable to the right target groups while generating consistent flow of leads and cumulative brand awareness.

The Challenges

Competitive Industry

This industry consists of large companies that enjoy the majority of the market share along with a few other smaller niche companies. All these companies compete for the same (highly specific) keywords & phrases.

Sales-oriented Website

The main goal of this Website was to generate enquiries for the client. All content had to be tailored towards that particular goal.

Poor Visibility on Mobiles

The existing website was not mobile responsive. Since over 60% searches happen over mobile phones, it’s important for every website to have a properly optimized mobile interface.

Content Creation

Creating high-quality, relevant content that appeals to both users and search engines can be a significant challenge in an industry like paper and paperboard products.

Our Handcrafted Strategy

Keyword Research

We identified high-volume and user-focused keywords and optimized our website around those keywords.

On-Page Optimization

We made sure all the website images, Header Tags (H1, H2, H3), and other relevant data was in line with Google’s SEO parameters.

Link Building

We created quality backlinks at relevant & authoritative websites in this industry.

Optimizing for Featured Snippets

We optimized our content to rank for featured snippets, which are the answer boxes that appear at the top of the search results.

Internal Linking

We created an efficient internal linking network. This helps the search engine understand the content of the pages and keeps user on the website for longer duration.