Programmatic SEO generates bundles of content pages by applying a database to get a higher rank for related keywords in Google’s search results. Instead of writing content for every topic, practicing programmatic SEO to produce content and post for multiple web pages can get results faster. Although it might not apply to some content types, there are several ways to work on this SEO strategy for your website. I want to give you more insights on this topic so that you can implement it in your projects.
When is the best time to use programmatic SEO?
Programmatic SEO is helpful if your content goes along the lines of below mentioned:
The content’s central theme should have a substantial search volume
All of the long-tail keywords need to be relatively to low-keyword difficulty
Your aim to post hundreds and thousands of pages
You need to manage a proper content management system
Getting the information for every landing page has to be low-effort
Advantages of Programmatic SEO
You can see several advantages of adapting a programmatic SEO strategy:
SEO benefits
The main goal of programmatic SEO is to increase organic traffic. A systematic programmatic SEO campaign can increase a website’s search volume and domain authority and double its link-building chances. Developing a user experience and the best content to influence the user’s search intent is possible.
Speed to market
Developing pages programmatically is the best way to deploy a site. Within no time, you can make landing pages with data automation. Because of its lightning speed, programmatic SEO is the most desirable part of the SaaS marketing strategy.
Scalability
The allure of programmatic SEO for businesses lies in its ability to facilitate the creation of a larger-scale content marketing strategy. While this may seem like a daunting task, the automation of content creation significantly enhances the practicality of executing such a project. Furthermore, data can be seamlessly integrated throughout the process to expand the content theme, providing reassurance about the scalability of your content marketing efforts.
Design Consistency
Nevertheless, the queries are the same; the content of every page is created similarly by developing a headless CMS. In this approach, the template pages’ design and content elements will be decoupled, allowing the layout to be easily replicated with different content. Programmatic SEO can help structure a reusable library of elements with flexible differences.
Peculiar
Programmatic SEO can show several underlying benefits in its results in creating unconventional content different from competitors’ work. Regarding the present content landscape, blogs are the only option. Organizations should develop content that can offer outstanding and unparalleled results. Today, there are multiple applications to come up with programmatically generated pages.
How to Do Programmatic SEO
Let’s step into the process of working out programmatic SEO
1. Using a head term
The main target of your content theme is head term
Let’s say – ‘Insurance policy’ is the word that is seen at the top of Google search results, so using the head term is the key element.
We can see more examples here for head terms: “running shoes,” “coffee shops”, and “shopping malls”.
We can understand that head terms will have more search volume and are less irrelevant to your content flow. Sometimes, they don’t give enough signals for high intent. Hence, it can increase when you include a modifier in the head terms.
2. Finding long-tail keywords
When you apply a modifier to the head term, it can be changed to a long-tail keyword. Each landing page has to be structured to add a head term and one specific modifier.
As we have seen head terms earlier, running shoes, coffee shop, and a shopping mall – we make them as long-tail keywords like branded running shoes, everyday coffee shop, and furniture shopping mall.
Single keywords will have less search volume, but when they are combined, you can see high search volume and significant impact. When you implement programmatic SEO for hundreds and thousands of pages, you can expect unbelievable reach. In addition, you can gain topical authority with similar topics that you post. If Google identifies you as professional and reliable, all your programmatic pages will benefit.
Identifying these modifiers is possible when you do keyword research with the help of research tools like Ahrefs or Google Search Console. These tools can guide you to get more relevant insights into your user’s behavior and how to increase the search volume. By focusing on data, you can start picking up the proper modifiers that can be more valuable to your programmatic SEO strategy.
3. Produce content pages that directly address search intent
Implementing programmatic SEO is to know the behavior of users, and many strategies will be seen revolving around transactional intent – it means users will seek to take a particular action or specific decision. All long-tail keywords cannot provide high intent, so it is vital to search for the best.
Another crucial element is the internal linking strategy. Your landing page template design should have related keywords to increase search volume.
4. Create pages automatically at scale with data
To implement this process for producing pages, you need to gather the required data for every page. Sometimes, you have the data; other times, you should research and get data. Currently, multiple tools are available, such as WordPress, Webflow, and Hubspot.
5. Examples of Programmatic SEO
You can come across endless ways to implement programmatic SEO. By applying this approach, many have seen progress with programmatically produced integration pages. With both structured keywords and page templates, you can create many pages with target high-intent keywords to deliver outstanding organic traffic.
6. Start Your Progress With Programmatic SEO
For the last two decades, it has shown limitless possibilities and organic traffic tools for the SaaS industry, which has reached its zenith and delivered ultimate growth with programmatic SEO. Besides, the SaaS industry, health, e-commerce, and other industries have joined the list of immense growth. In addition to its search engine optimization approaches, this strategy will align with excellent priorities like a fast market, efficiency, and scalability.
