1.Short – Video
As we all know, these days it’s all about “How the user journey works!” and by saying this, not too many people like to go through article-to-article instead of just watching that 1-2 minutes video! The near future seems to be more about psychology and sociology than technology and hence content marketing’s rule will be all about ‘User Journey,’ always!
2.Podcasts
Podcasts will be the new-normal option to gain knowledge in the near future. It’s an easier experience because we can hear it while traveling, working out, etc, or even simply when we don’t want to read! Plus, you don’t even have to buy books any more. Podcasts are available free on our every day mobile apps like Spotify, Gaana, etc.
3.Stay updated with Google
Google’s algorithm modifications have started to reward websites that contain quality and user-friendly content. Write the type of content that is truly useful to the user. Remove the unnecessary content and keep the one that is readable to the user as promptly as possible. Also, keeping the search engines and voice assistants in mind, try to use a friendly tone in your content if possible.
4.Documented Content Marketing Strategies
With the growing competition, it is crucial to keep up with your content marketing strategies, and the best way to maintain that is to keep it documented. For that, you can create editorial social media calendars, blog content, ads, and email newsletters. Practicing this will give you a sense of control over your content marketing plans and campaigns.
5.AR Technology
Augmented reality is the best way to give justice to the ‘best user-journey experience’ scene as you can infuse your content with augmented reality and your user can experience your product digitally. With this, your user will truly know your product and can actually get a hang of it!
6.Optimize your content strategy for voice search
According to recent studies, more than one-quarter of the global online population is using the voice search feature on their phones. The voice search feature has taken a rise since 2018 and now most people have begun to rely on the voice search.
7.User Personalized Content
In the next coming years, the AI feature i.e. artificial intelligence will check this box. But for now, we should start personalizing our communication as much as we can. Such as addressing them by their names and responding to them in a true and understanding way to make them realize that we are genuinely approaching them. Although, AI technology will soon make data analysis productive and powerful, enabling us to accomplish hyper-personalization in the coming years.
8.Create savable content
For the audience to engage with your content, the first key is to make sure your content is infographic because that is the content type, most audiences truly engage with. Keeping small things in mind like putting a figure if you are composing tips for ex. ‘5 best content marketing strategies for 2021’, asking not-too-hard questions in the quiz as the audience will only respond to your quiz when they somewhat recognize the subjects and etcetera.
9.Constantly analyze the new content types
Trial and error definitely works even though it is sometimes intimidating if your current content strategy is on the right track. But, constantly testing new types of content brings your strategy ahead of the curve. This trick will always work wonders for creating user-generated content.
10.Humor is the largest marketer
Funny ads are the most popular ads in this creative world because such kinds of content relate to the audience. Even if now you recollect some of your favorite ads, you will realise that most of them bring actual humor and that is the reason they work better in the advertising world.
