Home » Rhein-Main Überdachungen

How we helped a
Regional German Company

get 3X monthly Leads

275%

Increase in Monthly Avg. Users

7X

Increase in Number of Enquiries

25%

Decresed in Bounce Rate

20%

Increase in Avg. Session Duration

Client Background

Rhein Main Überdachungen is a German company that specializes in the design and installation of awnings, canopies, and other types of shading systems for commercial and residential properties. Located in the Frankfurt Rhein Mein area, they provide a wide range of products including terrace covers, carports, and conservatories.

Industry Overview

The trend for having outdoor living spaces like patios, balconies, decks is steadily increasing in European countries for both residential & commercial properties. This is a niche segment of a larger Construction industry which runs of utility, aesthetic and reputation.

The Ask

Establish the Brand’s digital presence with an SEO-optimized website.

Our Challenges

Highly Competitive Space

This is highly competitive space in Germany resulting high competition for the most popular and widely-used keywords.

Local SEO

The company did not have a well-optimized Google My Business listing. For a local company like Rheinmain Überdachungen, it was challenging to optimize for local search queries and to appear in local search results.

Language

The website and the content had to be in the German language. It gave us an unprecedented opportunity to create content in German.

Existing Issues

Their existing website had limited content and was SEO-friendly in nature.

Search Engine Visibility

The brand had poor search engine presence compared to its customers.

Our Strategy

Search Engine Visibility

We optimized the website’s content and meta tags using the identified keywords. We ensured that the website’s pages had unique titles & descriptions, and that the website’s structure was easy to navigate.

Service-wise Pages

We created specific pages for all the services that the client offered. This helps in ranking individual pages (services) and improve search engine visibility.

Link Building

We focused on creating high-quality backlinks to the website from relevant and authoritative websites like Quora.

Ad Campaigns

For Rheinmain Überdachungen, majority of their revenue came in the months before the holiday season. In that period, we ran SEM campaigns that generated reliable leads for the client.