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Client
Pran Foods
Service Offered
Social Media Management
Overview
Pran Foods is a subsidiary of PRAN-RFL group. Originally from Bangladesh, they are involved in production of over 200 agro-food products in 10 food categories that are delivered in over 145 countries.
Products
Pran Foods approached us to promote two of their products
These products had a presence Pan India but they enjoyed more popularity in the North-Eastern states of India.
Objectives
Pan India Campaign Launch with the goal of Brand Awareness
Increase User Engagement with Product
Challenges
- As the brand was quite new in the Indian market, it lacked awareness among the audience.
- Pran Litchi and Pran Potata had scattered demand across the country.
- These two products had both direct & indirect competitors in the Indian Market, which highly affected the sales.
- Brand recall was a challenge due to multiple product entry in the similar categories.
- During the campaign we had to keep in mind the Covid-19 protocols in India.
Our Approach
- We proposed a new approach to give the brand a fresh look and feel.
- The ideas focused more on interactive content and motion content (video/gif form) to increase the audience’s interaction with the brand and drive up engagement.
