Nouveau Jewellery

Service Offered

UI UX Design | Website Development

Overview

With a legacy of over 60 years, Nouveau Jewellery is one of India’s largest manufacturer of lab-grown diamonds. It is owned by Mahindra Brothers. The diamonds are created in a reactor but they are chemically and physically identical to natural diamonds. In this niche category, Nouveau Jewellery is a B2B business catering to dealers, distributors and wholesalers all across the world.

Brief

Nouveau Jewellery wanted to create their first-ever website for the business. Being a B2B business dealing in bulk diamonds, they had unique requirements. The website had to be registration-based in order to screen the eligibility of the user.

Challenges

To educate the user about lab-grown diamonds and their feasibility.
Create an easy-to-navigate website for the user.
Seamlessly take the user from product navigation to enquiry stage and all the way through to creating a PO. Post this, the in-house sales team would take over the sale process. This unconventional sale process was a unique requirement for the business and the website.