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How We helped a Fitness Institution climb to the
top Google Search Results in less than 4 months?
500%
Increase in Monthly Leads
70
Website
Score
144%
Increase in Organic Traffic
2.53
Avg. Session
Time
Client Background
Integrated Fitness & Sports Institute (IFSI) provides courses and certification for individuals aspiring to be Personal Fitness Trainers. It is founded in 2015 by Mr. Nikhil Ashtewale, a two times national powerlifting champion. With its HQ in Mumbai, IFSI alumni are working all across India as Fitness Trainers, Group Exercise Instructors, Sports Coaches, Yoga Instructors and Nutrition Counselors.
Industry Overview
The fitness community in India is largely unorganized. IFSI is among the very few trusted institutions that offer certifications for gym trainers and sport instructors. Due to the pandemic, people became more conscious about their health and fitness. As a result, this industry is set to grow multifold on the back of supportive government policies.
The Rise of Digi-FITNESS
During the Covid-19 Pandemic, all fitness institutions were forced to close. As a result the entire industry had to pivot to a fully-digital model.
The Ask
Establish the Brand’s digital presence with a social media and SEO-optimized website.
Goals
1 Get more leads organically as well as through Google Ad campaigns.
2 Encourage visits by optimizing the site for search engines.
The Hurdles
- Before the pandemic, IFSI was the go-to institute for fitness enthusiasts. But in 2020, when the world was forced move fully online, IFSI had a poorly optimised digital presence.
- We had to establish IFSI’s digital identity from scratch. An identity that would match the respect and prestige it had while conducting their operations offline.
- Their search engine visibility
was extremely low. - IFSI wanted target a niche audience within the fitness community. They wanted people eager to pursue a career in the field and not just regular gym-goers (who are easy to target.)
The Hurdles
- Before the pandemic, IFSI was the go-to institute for fitness enthusiasts. But in 2020, when the world was forced move fully online, IFSI had a poorly optimised digital presence.
- We had to establish IFSI’s digital identity from scratch. An identity that would match the respect and prestige it had while conducting their operations offline.
- Their search engine visibility
was extremely low. - IFSI wanted target a niche audience within the fitness community. They wanted people eager to pursue a career in the field and not just regular gym-goers (who are easy to target.)
Our Plan
Website Score
| Before - 53 |  After - 70 |
Increased by 32.8% |
|---|
Bounce Rate
| Before - 57 |  After - 43% |
Decreased by 24% |
|---|
Average Session Time
| Before - 1.12 min | After - 2.53 min |
Increased by 125.9% |
|---|
Monthly Average Users
| Before - 402 | After - 983 |
Increased by 144.53% |
|---|
Average Monthly Enquiries
| Before - 10-15 | After - 95-100 |
Increased by 500% |
|---|
Keyword Ranking Matrix
Search Results
