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Client
Integrated Fitness & Sports Institute
Service Offered
Website Design | Social Media Design
Overview
Integrated Fitness & Sports Institute (IFSI) provides courses and certification for individuals aspiring to be Personal Fitness Trainers. It is founded by Mr. Nikhil Ashtewale, a two times national powerlifting champion.
Brief
IFSI wanted to create their Brand Positioning amongst the target audience. In this niche category, they didn’t just want fitness enthusiasts; they wanted individuals who were interested in pursuing a career as a certified fitness trainer. They wanted to create an effective digital presence to get reliable leads.
Challenges
IFSI had no prior digital presence, which resulted in lack of awareness for the brand. They had a good in-house team for sales but Covid-19 interrupted their flow of new leads. IFSI had to shift from their traditional offline model to online coaching during the pandemic which was a massive change for the them.
