Personal Care/ Beauty
& Cosmetics
This is how we opened
the door of success
for Streax Professional Times India Hair Style Icon
5k+
leads genetated
in 3 months campaign
3.47%
Conversion Rate
on Google
50 million+
Ad Trend
Impressions
Brand Unveiled
Streax Professional, India's leading professional hair colour and care brand, partnered with The Times Group to create an unprecedented platform - India's first distinctive hairdressing award for professional hairstylists. The Streax Professional Times India Hair Style Icon (IHI) is a cohesive endeavor to recognize and promote talent that celebrates the art of hairdressing, showcasing their talent on a national stage.
Times Group is India’s foremost news and publishing house that is also known for recognizing talent across sectors through various platforms such as Femina Miss India, Filmfare Awards, Miss Diva, I Am She, Fresh Face; and others.
Industry
What we offered
UX Consulting, Performance
Marketing, Creative designing
Brief for us to decode
To promote the Streax Professional Times India Hair Style Icon (IHI) competition through performance marketing and get the maximum number of leads for the same. Their mission was to spread the thrill of competition far and wide, not just in the bustling metropolises but also in the heartlands of India.
Challenges thrown our way
Our main challenge was connecting with hairdressing professionals across India's diverse regions within a tight timeline. This involved creating marketing campaigns and ad materials in multiple languages like Hindi, Bengali, Tamil, Telegu, Kanada, Malayalam, and English to cater to West, North, South, and East Zones, and customizing our approach to align with each region's distinct preferences and sensibilities. Along with this, we also faced a challenge of simplifying the User Experience.
We keep a GOAL in mind and achieve it
The main goal was to generate high-quality leads for the Streax Professional Times India Hair Style Icon competition and enhance enrollment in competition with detailed digital profile submissions.
Our dynamic approach
To achieve our objectives, we implemented a comprehensive performance marketing strategy that leveraged Meta ads (including Facebook and Instagram), Google Display ads, and YouTube ads. This multi-pronged approach made us reach the target audience effectively and engage them across various online platforms.
Our Solution?
We advised the client about enhancing the website and making it more user-friendly through our UX expertise. After taking our advice into implementation, the execution of our performance marketing campaigns soured great heights
We advised the client about enhancing the website and making it more user-friendly through our UX expertise. After taking our advice into implementation, the execution of our performance marketing campaigns soured great heights
We prioritized regional customization by crafting ad creatives in multiple languages (West Zone, North Zone, South Zone, East Zone) to resonate with hairstylists nationwide. Simultaneously, we created compelling content, showcasing the competition’s prestige, the chance for hairstylists to shine nationally, and their partnership with Streax Professional and The Times Group.
We used real-time data to track performance metrics like click-through rates, conversion rates, and cost per lead, making ongoing campaign improvements for better results and ROI
We used YouTube ads to create engaging videos that highlighted the competition's excitement and prestige, encouraging hairstylist participation.
Drum roll for the results
Last Year
3 months
campaign durations
5000
leads generated
1800-2000
qualified leads
This Year
45 days
campaign durations
8000+
leads generated
5000+
qualified leads
Fun Fact
We had so many leads during our campaign that the client told us to STOP after 45 days!
Hear them talk the talk!
The moral of the case study is…
Through a strategic and data-driven performance marketing approach, we successfully generated a substantial number of high-quality leads for the Streax Professional Times India Hair Style Icon competition. This case study highlights our ability to overcome challenges, meet tight deadlines, and tailor marketing strategies to engage diverse regional audiences effectively. Our collaboration with Streax Professional and The Times Group helped create India's first Hair Style Icon, celebrating the talents of hairstylists from all corners of the country on a national stage.
