How we brought a
FoodTech Brand to the
top of Google Search in less than 6 months!
250
Average Monthly Users
488.88%
Increase in Online Enquiries
63%
Keywords in Top 10 Search Results
224.56%
Increase in Avg. Session Duration
Client Background
It’s quite common for working professionals relocate to metro cities like Mumbai & Bangalore. For them, popular online food delivery apps didn’t offer region-authentic homemade food. Our client identified this gap- online delivery of homemade food by authentic homechefs.
Ghar Ki Yaad is an online homemade food delivery business that provides regional home-cooked meals to customers across Mumbai.
Industry Overview
The online food delivery industry in India has faced several challenges, including logistical issues, competition from traditional food delivery methods such as dabbawalas, and regulatory hurdles. Despite these challenges, the industry has continued to grow and expand, with more and more people turning to online platforms for their food delivery needs.
The Ask
With such a unique idea, the client came to us hoping to increase the organic search presence of www.gharkiyaad.in so that the website could reach more people in Mumbai.
Goal
1 Increase visibility across search engines for brand awareness.
2 Drive Traffic via most relevant searches.
The Challenges
Our Strategy
Funnel Approach
To exercise this approach, we bucketed the prospects in 3 categories –
Key Metrics & Results
Website Score
Before - 36 | After - 51 | Increased by 41% |
---|
Bounce Rate
Before - 72% | After - 45% | Decreased by 27% |
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Average Session Time
Before - 57 sec | After - 3.05 min | Increased by 224.56% |
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Monthly Average Users
Before - 31 | After - 250 | Increased by 706% |
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