Ghar Ki Yaad

Service Offered

Brand Identity | Web App Development

Overview

The initial idea was to address the need for professionals/foodies who crave the authentic flavor of their native cuisine and are pressed for time. They provide customers with Indian regional home-cooked meals, prepared by their team of verified home chefs who have passion to cook and are skilled at their respective regional cuisine and get it delivered to customers.

Brief

They wanted us to give their Brand an Identity and establish themselves in the food industry with a platform that would be a one-stop for the native cuisines.

Challenges

Localization was a top priority, tailoring it to the context of the Indian audience. The challenge we faced was to provide a unique identity. The design had to be nostalgic that should take the audience back to the times of childhood and ‘maa k hath ka khana’.